Market Your Business with Clarity, Confidence, and Impact
Fractional CMO for Business Owners Who Are Ready to Ditch the Guesswork.
Work With Laura
What Used to Work No Longer Does—And It's Not Your Fault
You're not falling behind because you're not working hard enough. You're falling behind because the rules changed—and no one told you. Here's what I mean:
Prior to March of 2020, local businesses could rely on in-person networking, handshakes, and local word of mouth to attract new clients. But Covid changed that game forever.
- 96% of transactions now begin online
- Shoppers are 57% of the way through the buying process before they ever talk to a sales rep
Being great at digital marketing is no longer optional. I can help you transfer the trust-building process from the store to the internet so you're not left behind.
Work With Laura
The LCT Method
My 3-part framework helps you simplify your message, streamline your marketing, and finally gain traction.
Brand Message Guide
Clients don't buy your product until they buy your message. Don't confuse or you'll lose. You need a Brand Message Guide to ensure you have a clear message to attract and engage clients.
Marketing Action Plan
Sequence matters when it comes to your marketing. If you don't put first things first, you'll be burning cash, wasting time, and spinning your wheels. A smart Marketing Action Plan will get you traction.
Implementation & Support
There is no silver bullet in marketing. To get a return on your marketing investment, you must combine smart strategies with consistent execution over time. Implementation is key to success.
Marketing Shouldn't Feel Like a Mystery—And You Don't Have to Do It Alone
Here's How We Get Your Marketing Working Again
Book Your Free 20-Minute Strategy Call
Get a Simple Plan to Gain Clarity and Traction
Start Marketing With Confidence—And Results
Testimonials
See how I've helped local businesses market with confidence. Read all testimonials.
From Overwhelmed to On Track
"As a client and vendor partner, I can say that you are one of the best marketing executives I've ever worked with. Your path should inspire women who wish to be successful in a male-dominated industry and men who want to understand what working with a pro who commands respect and is amazing at her craft can do for the bottom line."
Guy Williams, Precor
Finally a Plan That Makes Sense
"As a business owner, I am constantly bombarded by marketing opportunities, and I’ve had some hits and misses. But the best decision I ever made was consulting with Laura. She completely transformed the way I talk about my business and communicate with potential clients. My only regret is waiting so long to enlist her expertise!"
- Joshua Massingill, PLLC
A Guide Who Gets It (And You)
"Hire Laura!!! You'll be sorry if you pass her up and go with someone else. Laura was a master at getting the right brand messaging out of us. Others like to come up with their ideas for what you could be doing. Laura was spot on in helping us properly describe and explain who we already are and what we are already providing. Very satisfied."
- Jeffrey Palermo, Clear Measure
FREE GUIDE
6 Ways to Leverage Your Most Important Salesperson: Your Website!
You work too hard to earn website traffic to watch it bounce. This guide is for local business owners who want to sop wasting their website traffic and start converting more clicks into paying clients.
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Transform your homepage from a money pit into your best sales rep!
Most websites try to do and say it all to get a visitor to engage. But the power to convert a view into a click comes from simplicity and clarity.
So I've created this easy-to-follow guide to help you simplify and clarify your homepage messaging so you can convert more website traffic into paying customers. Why? Because you work too hard to get traffic to your website to watch it bounce.
After reading this PDF, you'll walk away with simple tweaks you can make to your homepage design today to instantly improve your website's conversion rate. Enjoy!
Let's Get Your Marketing Working for You
When you work with me, you will get a proven process for growing your business.
