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Learn How to Make Smarter Marketing Decisions So You Can Get More From Your Marketing

In just 4 weeks, you will learn how to market your business with confidence — without a big budget, highly-trained staff, or an expensive marketing consultant.

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Lighting the Path Between Where You Are and Where You Want To Go

I've been helping local business owners market their business with confidence for 3 decades, and I want to help you too. Join my Marketing Plans Made Smarter Bootcamp today to learn the marketing framework I used to help a local business grow from 1 store to 18 in 6 years.

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Stop burning time and money on marketing that doesn't work

  • Are you frustrated with marketing your local business?
  • Are you unsure about how to best reach your ideal clients?
  • Are you worried that you're throwing money in the trash can? 

In these economic times, it's more important than ever to stop relying on gut instinct and start relying on proven strategies developed by experts to grow your business.

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If you're a local business owner looking to grow your business without a big staff or budget, then you already know you need to work smarter — not harder.

If you're reading this message, then you've survived 2020 and are already ahead of the game. You've pivoted. You've innovated. And you've gotten scrappy when you had to. The important thing is you've survived and you're ready to thrive.

The Marketing Plans Made Smarter Bootcamp is for fighters — just like you — and will give you the strategies and tools you need to get more from your marketing.

I get what's at stake. I'm a local business owner, too. I know that running a local, family-owned business is hard, but marketing it doesn't have to be. You deserve more from your marketing, and I want to show you how to get it by sharing the framework I've used to build dozens of brands and help hundreds of local business owners market their business with confidence.

This framework has helped me launch brands, build websites, buy media, define my ideal client, gain clarity in my messaging, write compelling copy, and grow a local mom-and-pop from 1 store to 18 in 6 years. It can help you too.

 

By The End of This Program, You Will Have:

 

  • Reimagined the definition of marketing so you can find and keep more customers

    Most marketers define marketing as the process of promoting a product or service. The magic comes when you reimagine marketing and align the organization behind the process of finding and keeping customers.

  • Transformed your marketing plan so you can market your business with confidence

    Many local business owners rely on gut instinct to make marketing decisions and risk throwing hard-earned profits in the trash can. Learn how to put first-things-first in your marketing so you can pull more profit from your plan.

  • Learned a proven framework for marketing a local business so that you can make smarter marketing decisions

    I'll introduce you to The Building Blocks for Marketing Success™. This is a proven marketing framework that I've used to build dozens of brands and help hundreds of local business owners market their brand with confidence.

  • Leveraged the power of the StoryBrand framework for your website homepage to attract and convert more ideal clients

    Your website is your #1 salesperson. You control what it says, how it looks, and what it does. It works 24/7 and never complains or asks for overtime. Learn how to apply the magic of StoryBrand to your home page design to attract and convert more customers.

  • Discovered the power of your front lines and your existing clients to create an organic growth machine for your business so you can grow without spending money

    Everyone knows it's cheaper and easier to keep the customers you have than to attract, engage, and convert new ones. Learn how to leverage this insight to gain traction in your organization.

  • Mitigated the risk inherent in all advertising so you can make smarter media buys and avoid throwing your hard-earned profits in the trash can

    Whether the economy is crashing or booming, it's important to know how to mitigate risk anytime you're spending money on advertising. Learn a proven framework I use to find the no-brainers and the low-hanging fruit to get some quick wins in your business.

"I learned what to place emphasis on..."

Testimonial from Justin Kessel
Owner of Networking in Action, Austin, Texas

"This BootCamp laid a fantastic foundation on a number of topics, but I think the most important thing I learned was what to place the most emphasis on. I've been too focused on getting new members and not enough on making sure that current members were getting the maximum value out of their experience."

Marketing Plans Made Smarter ā€” a Bootcamp For Local Business Owners

Only $97

Valued at $10,000+

  • Avoid throwing thousands of dollars in the trash can by making poor marketing decisions

  • No need toĀ hire a highly-paid Marketing Consultant to help you write a smarter marketing plan

  • Stop worrying about how you're going to move the needle without a big marketing budgetĀ 
  • Stop relying on gut instinct or advice from marketers that have never had to worry about making payroll
  • Stop wondering if your marketing staff is making good decisions for your business
  • Learn a proven framework for local marketing success so you can market your business with confidence
Enroll Now

Jeff Kikel
T-Werx Coworking

"Laura is one of the most passionate and caring marketers that I know. Her years of experience in the "Corporate World" prepared her to take those skills to the small business community. She is innovative and an excellent community builder. If you are looking for a great marketing partner to help you grow your business, Laura should be your first call."

Christina Trevino
The Zoo in You

"I want to thank you for the constructive enlightened energy you bring to this journey. You have spent a lifetime developing your talent, wisdom, and soul — and this project is one of the lucky recipients. I am profoundly grateful for you. It's been a great experience working with you, and I look forward to everything we will continue to create."

Laura Bond Williams
Momentum PR

"We loved working with Laura. She demonstrates such depth and breadth of marketing experience and moves the pieces of her plan into place with enthusiasm and creativity. She understands how to balance demand generation marketing and brand awareness with communication that builds relationships and elevates reputations."

What's Inside the Marketing Plans Made Smarter Bootcamp

 
MODULE 1

Marketing Plans Made Smarter

In this module, you'll lay the foundation for the transformation of your marketing plan so you can learn to market your business with confidence. 

Module Highlights:

  • We'll lay a foundation for success so you can optimize your success.
  • We'll get to know each other so we can walk this journey together.
  • We'll discover where you are and where you need to go.

 

MODULE 2

The Building Blocks for Marketing Success™

In this module, you'll learn the marketing framework that I used to take a local mom-and-pop from 1 retail store to 18 in 6 years.

Module Highlights:

  • You'll learn the importance of sequence so you can gain traction.
  • You'll learn how to put first-things-first so you can make smarter decisions.
  • You'll learn how to leverage your #1 salesperson to convert more clients.

 

MODULE 3

Retain and Gain Ideal Clients

In this module, you'll learn how to grow your business organically without spending a dime by doing the right things in the right sequence.

Module Highlights:

  • Learn the importance and power of client retention so you can grow your business.
  • Learn the importance of building relationships so you can earn referrals.
  • Learn how to attract and retain ideal clients.

 

MODULE 4

Generating New Business

In this module, you'll learn how to accelerate that growth incrementally by investing in carefully-chosen advertising opportunities.

Module Highlights:

  • Learn the right time to invest money in incremental growth.
  • Learn to spot the no-brainers and low-hanging fruit.
  • Learn how to mitigate risk so you make smart buying decisions.

Plus, You'll Get These Bonuses!

The Grunt Test

StoryBrand Magic

Valued at $1,500

  • Learn the essential elements of great homepage design
  • Learn how to pass "the grunt test" to convert more website visitors
  • Clarify your homepage messaging so visitors don't bounce

Media Buying

Mitigate Risk

Valued at $1,500

  • Learn the best times to buy (or not to buy) ads for your business
  • Learn how to mitigate risk in every opportunity before you buy
  • Learn how to find no-brainers and low-hanging fruit

Direct Access to Me

Personal Coaching

Valued at $3,000

  • Email your questions directly to me so you feel supported
  • I'll evaluate your homepage and see if it passes the grunt test
  • I'll review your ideal client avatars to make sure they're on target

Here's a Recap of What You're Getting When You Enroll Today

Ā 

  • The Marketing Plans Made Smarter Bootcamp ā€” Valued at $5,000
  • The StoryBrand Magic Bonus ā€” Valued at $2,500
  • The Mitigate Risk in Media Bonus ā€” Valued at $1,500
  • Direct Access to Me for Personal Coaching ā€” Valued at $3,000

The entire program is valued at over $10,000.

Enroll now for only $97.

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Risk-Free Guarantee

If after moving through the first module, you are not completely satisfied with scope and goals for the course, then you can email me for your money back. All I ask is that you show me you've done the work up to that point.

By the end of the first module, you should be clear about the gap between where you are and where you want to go with your marketing. And you should feel ready to walk the path to transformation.

To request a refund, please email me directly and include your pre-course assessment results: [email protected]. 

Note: If you've already moved into module 2 where I introduce The Building Blocks for Marketing Success, you will not be eligible for a refund. But I am confident you will love this course and that it will transform the way you market your business.

Enroll Now

Marketing Plans Made Smarter ā€” a Bootcamp For Local Business Owners

Only $97

Valued at $10,000+

  • Avoid throwing thousands of dollars in the trash can by making poor marketing decisions

  • No need to hire a highly-paid Marketing Consultant to help you write a smarter marketing plan

  • Stop worrying about how you're going to move the needle without a big marketing budget 
  • Stop relying on gut instinct or advice from marketers that have never had to worry about making payroll
  • Stop wondering if your marketing staff is making good decisions for your business
  • Learn a proven framework for local marketing success so you can market your business with confidence
Enroll Now

Still Thinking About It?

How to know if you're ready to enroll in the Marketing Plans Made Smarter Bootcamp:

  1. You're a local business owner who’s just getting started in marketing and wants to do it right.
  2. You're a local business owners who's tired of struggling with a lack of results in your marketing and you want to fix it once and for all.
  3. You're a local business owner that knows you're the best person to write your own marketing plan and you don't want to hire a Marketing Consultant.
  4. You're a local business owner that's already investing 4+ hours a week in your marketing without getting any traction in your sales.
  5. You're a local business owner that doesn't know whether or not your marketing staff is doing a good job for you.
  6. You're a local business owner that values low-hanging fruit, no brainers, and quick wins... and you want a marketing strategy that doesn't require a big budget.
  7. You're a local business owner that knows what it means to take action toward a goal and is ready to roll up your sleeves and get to work.
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I can’t wait for you to join me in the Marketing Plans Made Smarter Bootcamp

After what we all went through in 2020, every local business owner deserves to know these stories, strategies, and secrets to local marketing success. Honestly, that's why I created this course!

I am grateful that the pandemic has given me the opportunity to slow down and realize what's really important in life... my health, my family, and my clients. In fact, they inspired me to create this course! I did this for them because I'm obsessed with their success.

Creating this course has also allowed me to fulfill a long-time dream that I've had to share the marketing framework that I've used for over 20 years to build dozens of brands and help hundreds of local business owners — including a local mom-and-pop that grew from 1 retail store to 18 in 6 years.

If you're looking for a marketing framework that works — and I can't wait to share it with you!

Remember, friends. This bootcamp is risk-free, so I hope you'll join me in the course today and allow me to serve you.

Laura Capes Terry, MBA