Learn How To Make Smarter Marketing Decisions So You Can Get More From Your Marketing
Enroll Now in the Marketing Plans Made Smarter Bootcamp for Local Business Owners
In just 4 weeks, you will learn how to market your local business with confidence without second-guessing yourself, risking your cash, or having to hire a highly-paid consultant to write a smarter marketing plan for you.
If you're a local business owner looking to grow your business without a big marketing staff or budget, then you already know you need to work smarter... not harder.
If you're reading this message, then you've survived 2020 and are already ahead of the game. You've pivoted. You've innovated. And you've gotten scrappy when you had to. The important thing is you've survived and you're ready to thrive.
The Marketing Plans Made Smarter Bootcamp is for fighters — just like you — and will give you the strategies and tools you need to get more from your marketing.
I get it. I'm a local business owner, too. I know that running a local, family-owned business is hard, but marketing it doesn't have to be. You deserve more from your marketing, and I want to show you how to get it by sharing the framework I've used to build dozens of brands and help hundreds of local business owners market their business with confidence.
These are the same strategies I used to take a local mom-and-pop from 1 store to 18 in 6 years.
By the end of this program,
you will have…
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Reimagined the definition of marketing so you can find and keep more customers
Most marketers define marketing as the process of promoting a product or service. The magic comes when you reimagine marketing and align the organization behind the process of finding and keeping customers. -
Transformed your marketing plan so you can market your business with confidence
Many local business owners rely on gut instinct to make marketing decisions and risk throwing hard-earned profits in the trash can. Learn how to put first-things-first in your marketing so you can pull more profit from your plan. -
Learned a proven framework for marketing a local business so that you can make smarter marketing decisions
I'll introduce you to The Building Blocks for Marketing Success™. This is a proven marketing framework that I've used to build dozens of brands and help hundreds of local business owners market their brand with confidence. -
Leveraged the power of the StoryBrand framework for your website homepage to attract and convert more ideal clients
Your website is your #1 salesperson. You control what it says, how it looks, and what it does. It works 24/7 and never complains or asks for overtime. Learn how to apply the magic of StoryBrand to your home page design to attract and convert more customers. -
Discovered the power of your front lines and your existing clients to create an organic growth machine for your business so you can grow without spending money
Everyone knows it's cheaper and easier to keep the customers you have than to attract, engage, and convert new ones. Learn how to leverage this insight to gain traction in your organization.
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Mitigated the risk inherent in all advertising so you can make smarter media buys and avoid throwing your hard-earned profits in the trash can
Whether the economy is crashing or booming, it's important to know how to mitigate risk anytime you're spending money on advertising. Learn a proven framework I use to find the no-brainers and the low-hanging fruit to get some quick wins in your business.
"You are one of the best..."
Testimonial from Guy Williams, PRECOR
"Having been a client, a vendor partner, and a friend throughout your journey, I can say that you are one of the best marketing executives I have ever worked with! Your path should inspire women who wish to be successful in a male-dominated industry and men who want to understand what working with a pro who commands respect and is amazing at their craft can do for the bottom line!"
Enroll in the Marketing Plans Made Smarter Bootcamp Today
OR
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- John doe, Marketer
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What’s Inside the Marketing Plans Made Smarter Bootcamp
Module 1
Marketing Plans Made Smarter
In this module, you'll lay the foundation for the transformation of your marketing plan so you can learn to market your business with confidence.
Module Highlights:
- We'll lay a foundation for success so you can optimize your success.
- We'll get to know each other so we can walk this journey together.
- We'll discover where you are and where you need to go.
Module 2
The Building Blocks for Marketing Success™
In this module, you'll learn the marketing framework that I used to take a local mom-and-pop from 1 retail store to 18 in 6 years.
Module Highlights:
- You'll learn the importance of sequence so you can gain traction.
- You'll learn how to put first-things-first so you can make smarter decisions.
- You'll learn how to leverage your #1 salesperson to convert more clients.
Module 3
Retain and Gain Ideal Clients
In this module, you'll learn how to grow your business organically without spending a dime by doing the right things in the right sequence.
Module Highlights:
- Learn the importance and power of client retention so you can grow your business.
- Learn the importance of building relationships so you can earn referrals.
- Learn how to attract and retain ideal clients.
Module 4
Generating New Business
In this module, you'll learn how to accelerate that growth incrementally by investing in carefully-chosen advertising opportunities.
Module Highlights:
- Learn the right time to invest money in incremental growth.
- Learn to spot the no-brainers and low-hanging fruit.
- Learn how to mitigate risk so you make smart buying decisions.
When you enroll during this special, limited-time period,
you’ll get direct access to me:
Valued at: $3,000
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Email questions directly to me
For a limited time, I'll allow students to email questions directly to me so I can personally support you throughout the course.
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Email me to review your new and improved website homepage
For a limited time, I'll allow students to email me directly for a quick review of their new and improved website homepage to make sure it uses the StoryBrand framework and passes the grunt test. -
Email me to review your new ideal client avatars
For a limited time, I'll allow students to email me directly for feedback on the new client avatars that I ask you to create in the course. -
Email me to get your brand featured in my course examples or social media
For a limited time, I'll allow students to email me to feature their business in my course materials or my social media. This will be an option for students that show me the transformation of their marketing plan.
Plus! You'll Receive These Bonuses to Help You Find the Low-Hanging Fruit and Get Some Quick Wins for Your Business
Bonus 1
How to Pass the StoryBrand "Grunt Test" so you can attract and convert more ideal clients
Learn the powerful framework for home page design created by Donald Miller, author of Building a StoryBrand. His "grunt test" will help you attract and convert more ideal clients through your website homepage.
(A $350 Value)
What You’ll Get:
You'll see me review several real-world websites to learn what to do (and what not to do) on your website homepage.
- Learn how to pass the "grunt test" so website visitors convert
- Learn how to be clear in your messaging so website visitors don't bounce
- Learn the essential elements of good homepage design so you have a website you can be proud of
Bonus 2
How to diagram the lifecycle of a new client so you can retain more clients and increase their lifetime value
You'll see me show you a real-world diagram of a new client's lifecycle so you can quickly and easily create your own.
(A $350 Value)
What You’ll Get:
You'll see me walk through a diagram of a new client's lifecycle in a dance studio to understand how important it is to touch clients at these vulnerable points in the process.
- Learn how to find points of vulnerability in the client experience so you can retain more clients
- Learn how to quickly and easily diagram the lifecycle of a new client so you can move quickly and start to plug the holes in your client experience.
- Learn how to align the organization behind the process of finding and keeping customers so you can gain traction in your sales growth.
Bonus 3
How to Mitigate Risk in Your Media Buy So You Can Make Smarter Advertising Decisions (Whether the Economy is Busting or Booming)
Learn a proven framework for evaluating whether or not a media opportunity is a good fit for your business so you never again have to rely on gut instinct or a savvy media rep's sales pitch.
(A $1,500 Value)
What You’ll Get:
You'll see me walk through the 4 M's of evaluating a media buy (market, medium, message, and moment) so you can make smart decisions with your advertising budget and avoid throwing your hard-earned profits in the trash can.
- Learn whether or not you should be advertising in a down economy so you can make smart decisions for your business.
- Learn how to use the 4 M's to evaluate every media opportunity so you never again have to rely on gut instinct or worry that you're making a bad decision with your money.
- Learn how to find the low-hanging fruit and the no-brainers so you can get some quick wins for your business and start to build momentum in your sales.
Here’s what you’re getting when you enroll today:
Marketing Plans Made Smarter
A Bootcamp For Local Business Owners Valued at $5,000!
Plus these bonuses:
- Bonus 1 - Valued at $350
- Bonus 2 - Valued at $350
- Bonus 3 - Valued at $1,500
Total Value of Bonuses: $2,200
When you add it all up, that’s a value of $7,200.
Plus, for a limited time:
You get direct access to me (valued at $3,000) which makes this program worth $10,200!
But when you enroll today, you’ll get access to everything for just:
OR
Satisfaction Guarantee
If after consuming the first module, you are not completely satisfied with scope and goals for the course, then you can email me for your money back. All I ask in return is that you show me you've done the work up until that point.
By the end of the first module, you should be clear about the gap between where you are and where you want to go, and you'll be ready to walk the path to transformation.
To request a refund, please email me directly and include your assessment results: [email protected].
Note: If you've already moved into module 2 where I introduce The Building Blocks for Marketing Success, you will not be eligible for a refund. But I am confident you will love this course and that it will transform the way you market your business.
Frequently Asked Questions
What our most successful students asked before enrolling in the Marketing Plans Made Smarter Bootcamp.
What if I don't know anything about marketing? Can I still take the course?
I've been burned by marketing consultants before. How do I know if you're any different?
I've been trying to get new clients for a while now, and I just can't get any traction. What do you recommend?
Can I just hire you to coach me? Or do I have to take the bootcamp first?
This seems like a lot of money to me... can I get a discount?
How does the program work? When will I get access to the modules?
What if I'm not happy with the course. Can I get my money back?
Can you remind me of everything Iām getting when I sign up today?
Enroll in the Marketing Plans Made Simple Bootcamp Today
OR
Still thinking about it?
How to know if you’re ready to jump into the Marketing Plans Made Smarter Bootcamp:
- You're a local business owner who’s just getting started in marketing and wants to do it right.
- You're a local business owners who's tired of struggling with a lack of results in your marketing and you want to fix it once and for all.
- You're a local business owner that knows you're the best person to write your own marketing plan and you don't want to hire a Marketing Consultant.
- You're a local business owner that's already investing 4+ hours a week in your marketing without getting any traction in your sales.
- You're a local business owner that doesn't know whether or not your marketing staff is doing a good job for you.
- You're a local business owner that values low-hanging fruit, no brainers, and quick wins... and you want a marketing strategy that doesn't require a big budget.
- You're a local business owner that knows what it means to take action toward a goal and is ready to roll up your sleeves and get to work.
I can’t wait for you to join me in the Marketing Plans Made Smarter Bootcamp
After what we all went through in 2020, every local business owner deserves to know these stories, strategies, and secrets to local marketing success. Honestly, that's why I created this course!
I am grateful that the pandemic has given me the opportunity to slow down and realize what's really important in life... my health, my family, and my clients. In fact, they inspired me to create this course! I did this for them because I'm obsessed with their success.
Creating this course has also allowed me to fulfill a long-time dream that I've had to share the marketing framework that I've used for over 20 years to build dozens of brands and help hundreds of local business owners — including a local mom-and-pop that grew from 1 retail store to 18 in 6 years.
If you're looking for a marketing framework that works — and was designed especially for local business owners by a local business owner, then you're in the right place!
Remember, friends. This bootcamp is risk-free, so I hope you'll join me in the course today and allow me to serve you.
Laura Capes Terry